Devised and delivered Unity’s social listening campaign for Direct Line, #DirectFix.
Direct Line wanted to be known for fixing, in-line with the Winston Wolf ATL. We brought this to life by answering a human need - it’s the little things that tip us over the edge, the everyday problems such as running out of phone battery, a broken heel, being caught out without an umbrella.
We brought this to life using social listening to find these ‘everyday emergencies’ that Direct Line could fix. Using a team of fixers, a few famous friends (Stuart Pearce) and a lot of creativity, we fixed Britain’s everyday problems.