A Stonewall and Ben & Jerry’s partnership to promote their core brand value as advocates for social justice. We renamed flavour “Oh My Apple Pie” as “Apple-y Ever After” in support of same-sex marriage in the UK. Built a Facebook app so that ice cream fans could 'marry' their friends on Facebook to pledge support with brand and cause.
Produced a celebration ‘wedding party’ outside parliament the day the same-sex marriage bill was passed, with influencers, MPs such as Lynn Fetherstone and Stonewall.