Unity was tasked with bringing HIV/AIDS back onto the agenda. Worked with the ad agency to raise awareness around the provocative TV ad that aired on Valentine’s Day, “Come Together”, promoting every couple’s right to enjoy ‘amazing, earth-shattering and safe sex’.

Supported by placing an exclusive piece on The Independent and influencer gifting of the Come Together boxes.

The ad received 250,000 views on YouTube, 37,000 unique web visits and average donation value of £19.50 for the international AIDS Alliance.